Concept • Design • Creative Marketing • Content Creation • Social Media • Animation • Responsive Web Design • E-Commerce • UX • UI • SEO
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/4c85f8f0-8117-448f-920a-29e90a107c4c_rw_1920.jpg?h=f2cb3eb0b170292f16b1a3d79730657b)
CHALLENGE
After six years of running in-person stop motion animation events, for which I developed over 26 themed workshops, it was time to take them to a global audience.
SOLUTION
I created on-demand courses and took the products from conception to launch by:
• devising courses and accompanying materials
• filming & presenting the courses
• designing a new website with e-commerce & learning platform
• creating email campaigns & social media content
KEY RESULTS
• Google: SERP #1 ranking
• Facebook video: Led to a sales increase by 57% over a quarter
• Email campaigns: Av. 39.7% opens, 29.8% clicks
• Pinterest: 1.3k monthly views, top pins: 19k, 10.3k views
• Instagram: Increased engagement by 46% in one month
PROMO VIDEO
In this, one of many promo videos I produced, the aim was to introduce myself and give a flavour of StopMoGo. I filmed, presented, edited and created the motion graphics.
EMAIL CAMPAIGNS
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/d6c463f0-1aa4-4423-a546-5db319f05485_rw_600.jpg?h=037d7e2b79a604909179daf22f18a58a)
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/311b5735-0244-4e7f-a1b8-5431aad334f0_rw_1920.jpg?h=c46099c2ee788b25c3123edbe43858dd)
WEB DESIGN
I designed and developed a CMS platform with LMS and e-commerce powered by WooCommerce.
The aims: to reposition the brand to encompass on-demand, in addition to in-person workshops, maintain the sense of fun, convert to newsletter sign-ups, drive sales, and to present the courses, behind a paywall, in an appealing and easy-to-use way.
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/1c534843-be0a-49a1-b293-d5c26705f5c6_rw_1200.gif?h=cf112f2969e96e4f8cb3b759aa547aee)
Home page - Live site
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/cf5d53b2-e686-4cdd-8813-a57e3ca418e1_rw_1920.jpg?h=714b86df80535eb1dfde531f32664453)
3D course - overview
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/eb2cbaf4-63d6-4d36-90ae-cd4691828329_rw_1920.jpg?h=6034de2247570a2192c2cdf3e8bb5e10)
3D course - lesson
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/b4385f36-5d08-4ff0-8a55-1469dbfa65f3_rw_1920.jpg?h=a5b50f1508e2c509dbc5f3e4f8fcb376)
Banners for individual lessons
SOCIAL MEDIA
I created content to introduce myself, establish credibility, and convey the fun rapport that the in-person workshops were well regarded for. It was important that it was strong in brand identity, demonstrating expertise and personality.
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/c22416fd-5587-4820-9397-4772d180d03b_rw_1920.jpg?h=4bbdd53ef5661d9eca4ac2df3db4a642)
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/ac72943d-b63d-480c-879b-8d06c5ff86af_rw_1920.jpg?h=3bbfb65e9cadc044337a4fe67a32c073)
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/3392a936-bf5b-4045-9791-684e076077b8_rw_600.gif?h=0f61a86b37da197d2fe9d130e6b745b3)
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/da7b5d74-e242-4b81-9980-87a7de68bcf6_rw_600.gif?h=14a4887667791083e0460467b631c006)
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/a6a2af11-68ac-46ab-b558-b44a3dbb1730_rw_600.gif?h=511afe1605efb0909e3f891f3bb71d69)
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/e2eef8f4-181e-4f0a-a74e-a42c2d2c0462_rw_600.gif?h=51a1478d49e82559643b4174de65ffe1)
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/d9635bae-01cf-435f-b59a-316bdae165f4_rw_600.gif?h=cd9d5139382feec7fb471031ad2a4d9b)
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/8b7358b1-99d2-4ce8-beaf-eaca1a3d9d43_rw_600.gif?h=8485b0de22b49fae2f5277b6464cce3c)
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/2bbf1999-322e-42e3-90f5-6d4425c1a9b7_rw_600.gif?h=1599602d32321a79c3c36ac8413de875)
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/9119d45e-e76d-4c24-9987-29a4a5dc781b_rw_600.gif?h=3361b66664ee80f0979aab82d1606b1e)
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/1cbe6c44-977a-4f6a-9d16-ca6e55b96316_rw_600.gif?h=3724c156c4a561672d831d4d0df90e06)
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/30f03750-f5fc-48db-b871-26f5bd8336d7_rw_600.gif?h=e2d4f6a73b344337aacd01781bd70690)
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/df3307e9-51d5-456a-b5a5-1808bb495789_rw_600.gif?h=39c3c62d70181211f528f86d59280976)
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/9fd2200d-e0eb-4331-85cc-1a5427f752f1_rw_600.gif?h=2d9316361805d8acd80e96207f1c944e)
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/19390739-c55c-49a6-8382-1e19217947c7_rw_600.gif?h=34a9630c1a4702765889b3767bf4ece5)
CONTENT CREATION
To establish StopMoGo as the go-to place for stop motion beginners, I boosted SEO through a combination of user research, Google analysis, research into design trends and blog content creation. These are some of the visuals I created for the most successful blog posts:
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/c9113dbb-8fbd-4b15-8224-8c9bb75e444a_rw_1920.jpg?h=7823c8c50151659de0884bd9d862da63)
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/9ad68e8e-1de3-4a1f-886d-a188f8f86940_rw_1920.jpg?h=b0098b2f2441a81ab3c8a25fd289c963)
PINTEREST
As Pinterest remains relevant for creative enthusiasts seeking inspiration and is dominant in Google image search results, I researched what made pins successful in their design and created a new profile to share high-quality and useful content.
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/0f5438a5-8d23-4aab-b903-f7b4ee18eaaa_rw_1920.jpg?h=afa9bc16c2ab8f8b609746a4729922c5)
YOUTUBE
I created taster videos on YouTube to deliver some of the main course value, build authority, and encourage them to consume more of my content. I also designed the enticing cover images.
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/9eb471a9-ed46-4bb0-be8f-2e4c55ef74eb_rw_1920.jpg?h=83c019935079d11a473103be50a84f33)
POST-LAUNCH STRATEGIES
Giveaways and seasonal content kept the product top of mind during the approaching holidays (summer, Easter, Christmas, such as a contest I ran the week before the summer holidays, generating excitement and garnering more fans for StopMoGo’s IG.
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/8ed9df1f-1cc0-4761-9217-c2467dbe360b_rw_1920.jpg?h=29265f58ed5a9060e825d1d087b54171)
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/e3378fd5-3480-4acf-8276-9b63004c835d_rw_600.gif?h=13c763c360f3346102fec5149e473a16)
COURSE SITEMAP
This is page structure I created as an overview in planning the design of a 2D stop motion course.
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/dc809719-4101-4cd9-9f6c-539ef8c74c3b_rw_1920.jpg?h=ab1c1fa76181be78814a780a109b0330)
LIVE SITE - USER JOURNEY
From login to first lesson of the 2D stop motion course
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/26bc9573-52e6-4321-b58a-c4fa4f35b8f2_rw_1920.jpg?h=3775683c81a6c182809ef000ff437cbe)
Favourable mentions include: the Webby award-winning ‘The Kids Should See This’, Skwigly online animation magazine, ZU3D stop motion app, MADE magazine, Mumsnet.
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/962a5357-4405-4e95-9d30-2998a1c6a7e0_rw_1200.jpg?h=93cc45bce597f5756d8ff34821e6c3fb)
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/6d298b4b-9162-42a4-9617-aabba099bb09_rw_1920.jpg?h=c9a994acb5e26ea7444d0d48ca9311e7)
![](https://cdn.myportfolio.com/b41ba7c5-8226-4844-a2b4-799a35e6a741/8cca1414-089d-4e06-9714-d8925ed1a929_rw_1920.jpg?h=ce7954b4efb18ba19ae19aaad0b9455b)